22 Oct, 2025
Scarily simple ways to make Halloween more sustainable!

Scarily simple ways to make Halloween more sust...

Halloween is one of the most exciting holidays of the year, but it’s also one of the most wasteful. From spooky décor to candy overload, the environmental impact can be...

Scarily simple ways to make Halloween more sust...

Halloween is one of the most exciting holidays of the year, but it’s also one of the most wasteful. From spooky décor to candy overload, the environmental impact can be...

Read More
07 Oct, 2025
We’re so excited to welcome Shawn Johnson East and Andrew East to the Pura family.

We’re so excited to welcome Shawn Johnson East ...

Parents of three, entrepreneurs, creators, podcast hosts… and did we mention the Olympic gold medal?  From conquering the world of sport to navigating the beautiful chaos of family life, Shawn...

We’re so excited to welcome Shawn Johnson East ...

Parents of three, entrepreneurs, creators, podcast hosts… and did we mention the Olympic gold medal?  From conquering the world of sport to navigating the beautiful chaos of family life, Shawn...

Read More
30 Sep, 2025
Where should the poo go? Why flushing matters for health, learning and the planet

Where should the poo go? Why flushing matters f...

Asking where poop goes might sound like a silly question, but the answer matters more than we often realise. In most households, the default practice is to wrap up nappies...

Where should the poo go? Why flushing matters f...

Asking where poop goes might sound like a silly question, but the answer matters more than we often realise. In most households, the default practice is to wrap up nappies...

Read More
02 Sep, 2025
Meet our new brand ambassador... Gemma Styles!

Meet our new brand ambassador... Gemma Styles!

We're incredibly proud to introduce Gemma Styles as our newest brand ambassador. Writer, podcaster, mental health advocate, and now a mum, Gemma brings a thoughtful and refreshingly honest voice to the...

Meet our new brand ambassador... Gemma Styles!

We're incredibly proud to introduce Gemma Styles as our newest brand ambassador. Writer, podcaster, mental health advocate, and now a mum, Gemma brings a thoughtful and refreshingly honest voice to the...

Read More
15 Aug, 2025
Summer survival guide: keeping baby comfortable in the heat

Summer survival guide: keeping baby comfortable...

Long, sunny days are wonderful for family memories - but for little ones, summer heat can be tough. Babies can’t regulate their temperature as well as adults, so they need...

Summer survival guide: keeping baby comfortable...

Long, sunny days are wonderful for family memories - but for little ones, summer heat can be tough. Babies can’t regulate their temperature as well as adults, so they need...

Read More
31 Jul, 2025
Yes, tiny babies can use the potty...

Yes, tiny babies can use the potty...

We’re excited to bring you the next blog by our fab Potty Training Expert and children’s nurse – Rebecca Mottram… Many parents are surprised to learn that in much of...

Yes, tiny babies can use the potty...

We’re excited to bring you the next blog by our fab Potty Training Expert and children’s nurse – Rebecca Mottram… Many parents are surprised to learn that in much of...

Read More