A fresher take on bottom cleaning
Brits don’t tend to talk about bottoms, but we’re different.
Bottoms, butts, tushies, backsides – we’re on a mission to keep down there healthy, refreshed and peachy clean.
Rubbing with dry and scratchy toilet paper isn’t the best way to wipe after paying a visit (especially if things got messy, or you suffer from hemorrhoids).
So we’ve cut the crap. Our luxuriously soft wet wipes contain natural, plant-based* ingredients and no irritating fragrances, parabens, chlorine or alcohol. And we’re certified by Allergy UK to be safe on eczema-prone or sensitive skin – great for that delicate area down under.
Never a bum-deal for the planet, our wipes are plastic-free*, made from biodegradable plant-fibers and are safe to flush. Products you can really get behind!
Pura Love
It’s written in the stars! People love Pura's 100% natural wipes.
The Pura
Story
Born to take on the big guys!
Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Pura was founded to challenge big companies and make clean, safe and eco-friendly products affordable for all.
We started out with wipes and diapers that were certified for even the most sensitive skin – baby's bottoms. With plastic-free wipes* and more sustainable diapers we were also committed to protecting our sensitive planet. Now, Pura is growing up with an extended range, including natural wipes for the whole family – always made with the Pura Promise to safely keep bottoms clean and the planet green.