• Plastic

    Plastic

  • Chlorine

    Chlorine

  • Parabens

    Parabens

  • Fragrances

    Fragrances

  • Award Image
  • Award Image
  • Award Image
  • Award Image
  • Flushable Toilet Wipes

    Flushable Toilet Wipes

    A fresher take on bottom cleaning – no more smears, stains or stinks! Roll over scratchy, dry toilet tissue, our soft and cleansing wipes are top for bottoms.

    Shop Now
  • Medicated Hemorrhoidal Wipes

    Medicated Hemorrhoidal Wipes

    Get cooling, comforting, instant relief with wipes infused with 50% soothing witch hazel, coconut oil & organic aloe vera. Use daily to get your bottom back in tip top shape.

    Shop Now

A fresher take on bottom cleaning

Brits don’t tend to talk about bottoms, but we’re different.

Bottoms, butts, tushies, backsides – we’re on a mission to keep down there healthy, refreshed and peachy clean.

Rubbing with dry and scratchy toilet paper isn’t the best way to wipe after paying a visit (especially if things got messy, or you suffer from hemorrhoids).

So we’ve cut the crap. Our luxuriously soft wet wipes contain natural, plant-based ingredients and no irritating fragrances, parabens, chlorine or alcohol. And we’re certified by Allergy UK to be safe on eczema-prone or sensitive skin – great for that delicate area down under.

Never a bum-deal for the planet, our wipes are plastic-free, made from biodegradable plant-fibers and are safe to flush. Products you can really get behind!

Good
for Bottoms

We protect your delicate areas with only the purest, hypoallergenic ingredients and no nasties, ever!

tick 100% totally chlorine free (TCF).
tick Made without fragrance, parabens and toxins.
tick Gentle and fresh on bottoms.
GOOD_BABY-GOOD_PLANET

Good
for the Planet

We’re on a mission to bring you premium quality, natural and sustainable products that protect our future, today.

tick 100% plastic-free plant-based wipes. Sustainably-sourced.
tick 100% Carbon Neutral business. Certified B Corporation.
tick Vegan and cruelty-free.

Pura Love

It’s written in the stars! People love Pura's 100% natural wipes.

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Great for sensitive skin

Great for anyone with sensitive skin. No harsh chemicals. They are soft but strong.

Lorner
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Used by the whole family.

Good texture, used everyday by everyone in the family.

Ocean
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Best flushable wipes on the market

These by far are the best flushable wipes on the market, good size, and good price.

Amy
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Good for ladies

Good for ladies that need a little freshen up or soothing.

Emily
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Great product

A really great product! They're soft on the bottom.

Nic
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Gentle and good value for money

These are big, soft, and easily flushable. They're gentle on your tush and good value for money.

Sussex
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Good value

Larger than regular wipes. Good value.

Ron
All Reviews
Pura Logo

The Pura
Story

Born to take on the big guys!

Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Pura was founded to challenge big companies and make clean, safe and eco-friendly products affordable for all.

We started out with wipes and diapers that were certified for even the most sensitive skin – baby's bottoms. With plastic-free wipes and more sustainable diapers we were also committed to protecting our sensitive planet. Now, Pura is growing up with an extended range, including natural wipes for the whole family – always made with the Pura Promise to safely keep bottoms clean and the planet green.

  • Flushable Toilet Wipes

    Flushable Toilet Wipes

    A fresher take on bottom cleaning – no more smears, stains or stinks! Roll over scratchy, dry toilet tissue, our soft and cleansing wipes are top for bottoms.

    Shop Now
  • Medicated Hemorrhoidal Wipes

    Medicated Hemorrhoidal Wipes

    Get cooling, comforting, instant relief with wipes infused with 50% soothing witch hazel, coconut oil & organic aloe vera. Use daily to get your bottom back in tip top shape.

    Shop Now