A fresher take on bottom cleaning
Brits don’t tend to talk about bottoms, but we’re different.
Bottoms, butts, tushies, backsides – we’re on a mission to keep down there healthy, refreshed and peachy clean.
Rubbing with dry and scratchy toilet paper isn’t the best way to wipe after paying a visit (especially if things got messy, or you suffer from hemorrhoids).
So we’ve cut the crap. Our luxuriously soft wet wipes contain natural, plant-based ingredients and no irritating fragrances, parabens, chlorine or alcohol. And we’re certified by Allergy UK to be safe on eczema-prone or sensitive skin – great for that delicate area down under.
Never a bum-deal for the planet, our wipes are plastic-free, made from biodegradable plant-fibers and are safe to flush. Products you can really get behind!
Pura Love
It’s written in the stars! People love Pura's 100% natural wipes.
The Pura
Story
Born to take on the big guys!
Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Pura was founded to challenge big companies and make clean, safe and eco-friendly products affordable for all.
We started out with wipes and diapers that were certified for even the most sensitive skin – baby's bottoms. With plastic-free wipes and more sustainable diapers we were also committed to protecting our sensitive planet. Now, Pura is growing up with an extended range, including natural wipes for the whole family – always made with the Pura Promise to safely keep bottoms clean and the planet green.