Organic Cotton Comfort
We say no to skin irritants like fragrance, chlorine, parabens, lotion, and latex and yes to super soft, premium organic cotton to keep your baby’s sensitive skin comfy, cozy and safe.
Baby Diapers for Sensitive Skin
High-performance baby diapers for sensitive skin. Lower environmental impact with paper packaging. Made in Europe.
Pura delivers the ultimate high-performance diaper, approved by dermatologists to be gentle on newborn skin. A luxuriously soft and skin-safe diaper, with superior leak-proof technology, that is also more sustainable.
GOOD FOR BABIES:
- Super soft and comfy, our diapers are enhanced with organic cotton perfect for delicate bottoms.
- Up to 12 hours protection from leaks. Size 1-2 feature a handy wetness indicator strip.
- With only plant-based materials against your baby’s skin.
- Our dermatologically tested, Allergy UK certified diapers are totally chlorine free (TCF) and made without fragrance, lotion, parabens, natural rubber latex and phthalates.
- Available in sizes 1-7. See our Size Guide to find the perfect size for your baby.
GOOD FOR THE PLANET:
- Pura’s EU EcoLabel accredited diapers are manufactured in a carbon neutral plant, powered by green electricity.
- Where possible, we’ve replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our diapers.
- Our packaging is made from paper, so it's easy to open and easier to recycle!
Product Information
Product Information
Ingredients
Ingredients
Pura is The Most Accredited Babycare Brand in the UK #Proud
The Pura Promise
We’ll always put your baby’s skin first, while making our diapers as affordable and planet friendly as possible. From one parent to another, this is our pledge to you.
Good
For Baby
We’ll always put your baby’s skin first, while making our diapers as affordable and planet friendly as possible. From one parent to another, this is our pledge to you.
Allergy UK-Approved
Our diapers are certified by Allergy UK to protect the most sensitive of skins. Diaper rash can kiss our…
12 Hours Leak-Free
No more leaks. No more reeks. Our diapers have a plant-based layer that lets skin breathe and a super absorbent core that keeps your baby dry for up to 12 hours.
Good
For Planet
We’ll always put your baby’s skin first, while making our diapers as affordable and planet friendly as possible. From one parent to another, this is our pledge to you.
Less Plastic
Whenever we can, we’ve cut down on plastics, replacing them with plant-based materials from sustainable sources.
Carbon Neutral
Our diapers are produced in a carbon neutral plant using green electricity and no production waste to landfill. Helping to keep our footprint tiny!
Paper Packaging
Our diapers are wrapped in responsibly sourced paper packaging. Not plastic. Making it easy to recycle. Now that’s the kind of change we’re excited about.
Diaper Ingredients
Topsheet, Acquisition Layer & Core Wrap Ingredients: Plant-based polyethylene and polypropylene. Purpose: Soft and comfy for baby’s skin, wick moisture away from the skin to the diaper core, helping to prevent diaper rash and other skin irritations
Super Absorbent Core Ingredients: Super absorbent polymer and wood pulp (100% sourced from sustainably managed forests, FSC Certified® and Totally Chlorine-Free). Purpose: To lock moisture away from babies skin and prevent leaks.
Leg Cuffs Ingredients: Plant-based polyethylene, polypropylene, adhesive and elastic polyurethane. Purpose: To be comfortable around baby’s legs and to ensure there are no leaks.
Backsheet Ingredients: Plant-based polyethylene, calcium carbonate, adhesive and printed ink. Purpose: To keep wee and poo inside the nappy, stopping it leaking.
Closing System Ingredients: Polypropylene, polyethylene and adhesive. Purpose: To secure the diaper in place, comfy for baby, protecting from leaks.
Outer Cover Ingredients: Organic cotton, polyethylene and polyester. Purpose: Soft and comfy outer cover.
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