Wipes
Can I use Pura wipes on newborns?
Yes - our wipes are soft and gentle, designed to protect the most delicate of skins. They’re Allergy UK certified and EWG VERIFIED™ and contain 99% water and organic aloe vera.
Are your wipes suitable for sensitive and eczema-prone skin?
Our wipes have been independently verified by Allergy UK and are suitable for use on sensitive and eczema-prone skin.
Do your wipes contain plastic?
Whilst we estimate that 90% of baby wipes in the US contain plastic, we’re proud to say that Pura wipes are totally, utterly 100% plastic-free.
Where are Pura wipes made?
Our plant-based wipes are manufactured in the UK to the highest of standards.
Can I flush Pura wipes?
Even though our baby wipes are plastic-free and made from plant fibers, they are not designed to be flushed as they won’t disperse quickly and could cause blockages. However, if flushing is your thing, our Flushable Toddler Wipes (coming soon) are designed to break down when flushed so can be flushed safely.
Are your wipes biodegradable?
Yes, our wipes are made from biodegradable plant fibers.
What ingredients are in your wipes?
Our wipes are made with biodegradable plant-fibers from sustainable sources and contain 99% water and organic aloe vera. For a full ingredients list and why we use them, click here
What makes your wipes different?
Gentle on skin, gentle on the planet, tough on everything else! Our plant-based wipes measure 7.7 x 6.7 inches meaning they’re some of the largest around and can handle bigger messes better. Made without fragrance and chemical nasties, they’ve also been Allergy UK certified and EWG VERIFIED™. Our wipes have been dermatologically tested, and shown to be safe on newborns, eczema-prone and sensitive skin.
Are your wipes water wipes?
Yes! Our wipes are made with 99% water and organic aloe vera.
Do your wipes dry out?
Our wipes have plenty of moisture in them. So long as you make sure you reseal the pack after each use, you can rest assured your wet wipes won’t become dry wipes!
Diapers
How do I pick the right diaper size?
Getting the size right is really important to keep your baby comfy and to prevent rashes and leaks. We have designed our diapers to suit the different stages of your baby’s development, based on their size and weight. Check out our size guide here. If you need any further help on sizes, drop us a line by contacting us here.
How do I know when it’s time to switch diaper sizes?
Check that the diaper is fastened properly, not too tight but not too loose, by testing that you can fit two fingers inside the waistband. If the diaper doesn't cover your baby’s butt, regularly becomes soaking wet, or you see red marks or signs of chafing, this may mean the diaper is too small for your baby and it's time to move up to the next size. If you need any further help on sizes, drop us a line by contacting us here.
How can I get a leak-proof fit?
To ensure a leak-proof fit, it’s important that the diaper is fitted correctly. When putting the diaper on your baby, make sure the material around their legs and bum isn't caught or folded inside the diaper by running your fingers along the leg cuffs. Check that the diaper is fastened properly, not too tight but not too loose, by testing that you can fit two fingers inside the waistband. If you’re finding your diaper is leaking, it might be time to move up a size. If you need any further help on sizes, drop us a line by contacting us here.
Do your diapers have a wetness indicator?
Yes our size 1-2 diapers contain a wetness indicator. The indicator line is yellow when dry and turns to blue when wet. So you’ll know when it’s time for a change.
Can Pura diapers be used overnight?
Yes our diapers can be used overnight. Our larger sizes (3-7) provide up to 12 hours protection from leaks, so can be used overnight.
Are your diapers good for newborns?
Yes. All of our diapers are designed for use on delicate babies’ skin. Our size 1-2 diapers are designed to protect delicate newborn skin with no nasties or toxins. They feature a color-changing wetness indicator, so you’ll know when to change the diaper, and a special contoured shape around the belly to protect the umbilical cord area.
Are your diapers more absorbent than other brands?
We’ll let you be the judge of that! Our diapers have been thoroughly tested to ensure they have great absorbency. They include patented magical channels and a super absorbent core to keep pee locked in, so your baby is happy and dry for longer.
Are your diapers suitable for sensitive skin?
Our diapers are hypoallergenic, have been certified by Allergy UK and are made without fragrance, chlorine and other toxins.
Are your diapers unisex?
Yes, our diapers are designed and tested for all babies. All of our diapers are made to evenly distribute wetness.
What makes your diapers eco-friendly?
Where possible, we have replaced non-renewable materials with alternatives from renewable sources - using plant-based materials wherever possible. Our diapers are produced in a carbon neutral plant, powered by 100% green electricity. The absorbent core is made from natural wood fibers and other absorbent materials. The packaging is also made from sustainably-sourced paper and can be easily recycled at home.
Our diapers are produced in a carbon neutral plant, powered by 100% green electricity. The absorbent core is made from FSC certified natural wood fibres and other absorbent materials.
Why do you say the perfect diaper doesn’t exist?
We’re glad you asked. At this time no disposable diaper can claim to have zero environmental impact. Even reusable diapers. So, we set out to create the most environmentally-friendly disposable diaper we possibly could without compromising on diaper performance, bottom comfort or affordability. In the meantime, we’ll keep working to bring you the most planet-friendly diaper possible while keeping your baby’s skin our top priority.
What are your diapers made from?
Our diapers are made from a combination of plant-based and plastic materials. All of our diapers are made without fragrance, chlorine and other toxins. Where possible, we’ve replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our nappies. Our packaging is made from paper, so it's easier to recycle. For a full ingredients list and why we use them, click here. For a full ingredients list and why we use them, click here.
Are your diapers biodegradable?
No. Like all disposable diapers, our diapers contain plastic which is integral to their performance. We are working with our suppliers to continuously innovate and with our partner NappiCycle in the UK to look at how we can make diapers more sustainable in terms of their recyclability. You can read more about this here.
Where are Pura diapers made?
Our diapers are manufactured in the EU to the highest of standards.
Do Pura diapers contain organic cotton?
Yes. For a full ingredients list and why we use them, click here.
Do your diapers contain plastic?
Yes. Unlike our wipes, our diapers aren’t plastic-free. Yet. Like all disposable diapers, our diapers contain some plastic, which is integral to their performance. For a full ingredients list and why we use them, click here.
Are Pura diapers totally chlorine-free (TCF)?
Yes. TCF stands for "totally chlorine free" and means that our diapers are processed without any chlorine at all. That’s 0% chlorine and 0% chlorine derivatives. It is a much safer process because it uses oxygen, peroxide, or ozone-based bleaching systems and these don’t generate dioxins, which can be harmful to health. The production process is gentler on natural resources and the planet too.
What is the difference between Elemental Chlorine Free (ECF) and Total Chlorine Free (TCF).
Some diapers are marked ECF (Elemental Chlorine Free). This means that elemental chlorine is not used to bleach the pulp, but a chlorine compound is used during the bleaching process. Specifically, chlorine dioxide is used. This produces fewer dioxins compared to older bleaching technologies like elemental chlorine gas. TCF stands for "totally chlorine free" and means that your diapers are processed without any chlorine at all.
Pura & the Planet
Do your wipes contain plastic?
Whilst we estimate that 90% of baby wipes in the US contain plastic, we’re proud to say that Pura wipes are totally, utterly 100% plastic-free.
Can I flush Pura wipes?
Even though our baby wipes are plastic-free and made from plant fibers, they are not designed to be flushed as they won’t disperse quickly and could cause blockages. However, if flushing is your thing, our Flushable Toddler wipes (coming soon) are designed to break down when flushed so can be flushed safely.
Are your wipes biodegradable?
Yes, our wipes are made from biodegradable plant fibers.
What makes your diapers eco-friendly?
Our diapers have been awarded the EU Ecolabel - meaning they have been independently verified to have a low environmental impact. Where possible we have replaced non-renewable materials with alternatives from renewable sources, using plant-based materials wherever possible.
Our diapers are produced in a carbon neutral plant, powered by 100% green electricity. The absorbent core is made from FSC certified natural wood fibres and other absorbent materials.
Are your diapers biodegradable?
No. Like all disposable diapers, our diapers contain plastic which is integral to their performance. We are working with our suppliers to continuously innovate and with our partner Nappicyle in the UK to look at how we can make diapers more sustainable in terms of their recyclability. You can read more about this here.
Do your diapers contain plastic?
Yes. Unlike our wipes, our diapers aren’t plastic-free. Yet. Like all disposable diapers, our diapers contain some plastic, which is integral to their performance. For a full ingredients list and why we use them, click here.
Is your packaging recyclable?
Yes. All our packaging is recyclable. Our diaper range comes in recyclable paper bags. Our wipes come in recyclable plastic film, resealable label and outer bag, all of which are recyclable with carrier bags/ grocery bags. All of our corrugate outer boxes are also widely recyclable.
Brand
Who owns Pura?
Pura was created by British parents Guy and Abi Fennell in 2020 to give other Moms and Dads an easy, high quality and affordable alternative to baby care that was making a mess of the planet. They are parents to Ezra, born in 2020, and Enzo, born in 2023.
Where is Pura located?
Pura HQ is located just outside of Manchester in the UK. We’ve recently launched in the US too, meaning you can now buy Pura wipes and diapers throughout the United States! To find a store near you, click here.
What is the Pura Promise?
For too long, parents have had to compromise between doing what’s right for their baby and what’s right for their planet. Our mission is to offer every parent the choice of safe, clean and effective wipes and diapers that are also good for the planet and affordable.
What’s carbon neutral?
Pura is a carbon neutral business. This means that we’ve calculated our carbon footprint and looked at ways to reduce our emissions. Once that process was complete, we looked to offset what couldn’t reduce by financially contributing to UN certified projects around the world that remove carbon from the environment. We’ve also developed a carbon reduction plan which includes things like motion sensors on lights and team training on energy efficiency.
What is a B-Corp?
Pura is a certified B Corporation. We’ve been officially acknowledged for meeting the highest standards of social and environmental performance, transparency, and accountability. As a B Corp, we are committed to positively impacting all stakeholders – workers, communities, customers, and our planet.
What else are you doing for the planet?
Quite a bit actually. In the UK we work in partnership with NappiCycle to roll out diaper recycling across the UK and beyond. Annually we keep the equivalent of 40 million used diapers from landfill incineration in the UK. The recycled diapers are used for all sorts of cool stuff, like material for resurfacing roads
Has Pura won any awards?
We have an awards collection as long as your to-do list! Our wipes and diapers have won The Baby Innovation Awards Best Eco Friendly Wipes and Diapers Product of The Year 2023, The Baby Innovation Awards Best Potty Training Product of the Year 2024 and The National Parenting Product Awards 2023
