Parents Guy and Abi Fennell explain why they launched their eco-friendly baby care brand.
Guy and Abi, from Cheshire, England parents to baby Ezra, were gobsmacked when they learned that 90% of wipes sold in the UK contained polluting plastic. So, they did something about it. The couple launched their revolutionary, sustainable yet affordable, baby care range called Pura in the UK in 2020. Now for the first time, this award-wining, clean and greener baby care brand is available to parents in the US. Guy and Abi share their story.
What led you to create Pura?
More and more of our friends were starting families, and baby wipes were everywhere! But on closer inspection, we found out that some contained hidden plastics. At the time, 90% of wipes currently sold in the UK contain plastic. This led us to investigate other baby care disposables, such as diapers. When we learned that it takes up to 500 years for a disposable diaper to fully decompose, we knew we had to do something to make a change – right away.
Many parents don’t realise that some baby care products can harm the planet. How aware were you before Pura?
Like most people, we were aware that single-use plastics were causing a problem for the planet. We tried to recycle and cut out plastic bottles, but we were gobsmacked to learn about plastic pollution from baby wipes!
How easy is it to be green, when you’re working hard and caring for a young baby?
Caring for a baby is time consuming and difficult – especially when you’re sleep deprived - as well we know! That’s why Pura products were designed to provide parents with an easy, and affordable, way to be eco-friendly. By switching to our plastic-free wipes, parents can make a massive difference to the future of our planet, just by caring for their kids.
There are already a few eco baby brands on the market. How is Pura different?
There are lots of baby brands that are either great quality, great for the planet, or a great price - but we are the only one that can guarantee all three.