Together we’re changing the world one bottom at a time!

“I’m so excited to join Pura family. I want to share with you the purest of wipes and diapers, created to be the softest and safest for your precious baby and the most sustainable for Mother Earth.”

The rumors are true…

Mommy, actor, producer, activist and entrepreneur Rumer Willis has joined the Pura family as Global Creative Partner… we’re so excited!

Channelling her passion for motherhood and eco-friendly living, Rumer is here to help us spread awareness of our mission to make the purest, safest and most sustainable wipes and diapers available to all.

She is also thrilled to bring her experience as an entrepreneur and a new mom to co-create products with fun design elements that are gentle on sensitive skin and the planet. We can’t wait!

Pura Logo
  • Soft and safe for babies’ skin

    Soft and safe for babies’ skin

  • Sustainable and thoughtfully made

    Sustainable and thoughtfully made

  • Made by parents, for parents

    Made by parents, for parents

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Wipes

“I love these biodegradable baby wipes. As well as being plastic-free and more sustainable, I can be confident that I’m cleaning Louetta’s most sensitive parts with something that is EWG verified and free of harsh chemicals.”

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Momspiration...

Motherhood is incredible and life-changing, but nobody said it was easy. Rumer and Pura are on a mission to support all mommies and daddies on this crazy but wonderful journey. Take inspo from Rumer’s frank parenting stories and useful tips below.

You’ve clearly embraced Motherhood! Did you always want to be a Mom?

I’ve always wanted to be a mother. It is my biggest dream and my life’s purpose in a lot of ways. My daughter and any other children I have in the future are my greatest gift and passion and teachers in this life.

The bar is high for modern parents, especially when you’re in the public eye. How important is it to you to embrace imperfection rather than be perceived as a flawless mom?

Many parents don’t know that wipes and diapers can contain nasty toxins. Were you well-informed before becoming a parent?

Have you ever had any diaper disasters?

What else do you do to embrace a more natural lifestyle and live more sustainably as a family?

If you had to tell other first time Moms anything, what would it be?