Pura carefully selects the ingredients we use in our products to ensure they meet the highest standards of health, safety and environment. You will never find toxins like chlorine, perfume, parabens, phthalates, alcohol, forever chemicals or other chemicals of concern in EWG Verified wipes.

We're pleased to reassure you that the ingredients in our diapers have not changed. What has changed is the way we’ve listed them on the pack. You may notice that some ingredients now appear in a different order, or that we’ve used a slightly different name for them. Where helpful, we’ve included both the technical name and a more familiar name, making the list longer but also more transparent and easier to understand. We hope this helps reassure you and gives you greater confidence in knowing exactly what’s in our diapers.

Ingredients: Polyacrylate polymer (SAP), wood cellulose (pulp) - totally chlorine free (TCF) and from FSC® managed forests, polypropylene, thermoplastic polymer (adhesive), polyester, polyethylene, plant-based polyethylene, calcium carbonate, elastomeric polymer (elastane), hotmelt adhesive (wetness indicator), pigment-based ink (C.I Pigment Orange 34, C.I Pigment Blue 15:3, C.I Pigment Violet 23, C.I Pigment Yellow 74, C.I Pigment Red 57:1, C.I Pigment Red 2, C.I Pigment Green 7, C.I Pigment Black 7). Made without lead or heavy metals.

Super soft - yet super strong! Our baby wipes are made with longer, tougher plant fibres to clean up the biggest messes while still being gentle on newborn, sensitive and eczema-prone skin. New 3-layer structure for the perfect moisture release.

It’s simple. You decide which Pura products you want, how
many and how often and we’ll deliver them direct to your door.

There’s a no hassle, free cancellation process and if you
decide you’d like to take a break, we can hold your subscription for as long as
you want and restart it whenever you are ready.

You can cancel or suspend the subscription up to 3 days
before your scheduled delivery date. We will send an email reminder so you are
never caught out.

Remember, there are no costly membership fees and you will
only ever be charged for the items we deliver.