Product details

Clean Ingredients

Pura carefully selects the ingredients we use in our products to ensure they meet the highest standards of health, safety and environment. You will never find toxins like chlorine, perfume, parabens, phthalates, alcohol, forever chemicals or other chemicals of concern in EWG Verified wipes.

Ingredients: Aqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Levulinic Acid, Sodium Levulinate, Sodium Benzoate, Sodium Chloride, Disodium Cocoamphodiacetate, Potassium Sorbate.

Superior Performance

Super soft - yet super strong! Our baby wipes are made with longer, tougher plant fibres to clean up the biggest messes while still being gentle on newborn, sensitive and eczema-prone skin. New 3-layer structure for the perfect moisture release.

How do our subscriptions work?

It’s simple. You decide which Pura products you want, how
many and how often and we’ll deliver them direct to your door.

There’s a no hassle, free cancellation process and if you
decide you’d like to take a break, we can hold your subscription for as long as
you want and restart it whenever you are ready.

You can cancel or suspend the subscription up to 3 days
before your scheduled delivery date. We will send an email reminder so you are
never caught out.

Remember, there are no costly membership fees and you will
only ever be charged for the items we deliver.

About Pura

You’ll never, ever find any skin irritating or toxic nasties in Pura products. Pinky promise. We prioritize your baby's skin safety and comfort above all else, so our entire range is totally chlorine free with 0% toxins*, perfume or parabens.

Made with more plant-based ingredients and alternatives to plastic where possible, our wipes and diapers are luxuriously soft and Allergy approved - safe and gentle for babies with sensitive or eczema-prone skin.

Pura was born so choosing the cleanest diapers and wipes for your baby best doesn’t have to be stressy or messy.